Bring your booze to the people

We’re the people that get your beer, wine, and spirits into the hands of discerning customers. From Amazon optimisation and execution, to full channel management, we handle every aspect of your eCommerce and digital strategy. Our expertise navigates the complexities of the online marketplace, allowing you to focus on what you do best – crafting exceptional drinks.

Meet Gertie

Gertrude Lythgoe, known as Gertie, built her reputation as the ‘Queen of the Bootleggers, during Prohibition.

Her modus operandi?

Bringing good booze to the people.

Gertie made her mark bringing high-quality Scotch whisky brands to a thirsty America via the Bahamas… She went to sea with the most famous of rum runners, Captain William F. McCoy and she made sure that the brands she represented made it into the right hands.

We kind of do the same. Just with fewer pirates and sea sickness.

Gertie’s Manifesto

Prohibition might have been a century ago,
yet getting to market hasn’t gotten any easier.

High cost of entry in the on-trade, low margins in the off-trade, disinterested wholesalers, time-poor distributors, promotion-driven grocers, lackluster field sales teams, apathetic bartenders … Ugh. No thanks.

We’d rather take on the pirates. Luckily we’ve got our own smuggling racket. Amazon.

Just like Gertie, our job is to get your liquid into the glasses of the people who care. Unlike Gertie, we don’t have to go to sea to do it. These days our route to market hack is Amazon. The shop that never closes. Delivers the next day. No central buyer that says no. No distributor with excuses. It’s just you and
the customer.

Oh and your trusted Gertie’s gang bringing
good booze to the people.

Gertie’s Gang

Unlocking Amazon isn’t easy. There are forms.
And more forms. And when you think you’ve got the forms done there are additional registration process that quite frankly, you don’t have the time to do. Once you’ve completed the form filling gauntlet there is optimizing sales, monitoring stock, driving reviews,
sorting A+ content… it is a job in itself.
That’s why we’ve pulled together a crack team to
make this bit easy for you.

You pay us. We’ll make it happen.

Lucy Rinylo

Operations Director
Lucy is to Amazon as Hermione is to Hogwarts. Best in class. Lucy has led iconic brewers like Carlsberg and indie spirits brands like Bathtub Gin to success in the Amazon world. She is the engine room that Gertie’s is powered by.
Alex Ravenhall

Account Director
Alex has been at the forefront of the drinks industry for over a decade, driving the market positioning and growth of an award-winning spirits across global markets. With expertise spanning brand storytelling, digital marketing, and PR, Alex delivers high-impact strategies that resonate across cultures while building strong customer loyalty.
Lee McCrohan

Finance Director
Every team needs an adult and Lee is ours. Lee runs our numbers and he runs them well. A senior leader at Lloyds Banking Group, Lee ensures that you get the best insights out of the sales data that we mine.
Diarmaid McCann

Account & Ad Manager
Diarmaid is our expert in Amazon Ad Management, a true talent in digital marketing. He worked his magic for Summerhall Distillery during the pandemic, propelling them to new heights on the platform. His skill and dedication earned him the Inspirational Young Person Award from Scotland Food & Drink in 2022.
Rhiannon Haseltine

Designer
Rhiannon is our creative maverick with a flair for marketing that’s as diverse as her resume, straddling worlds from luxury goods to pet supplies to engineering. As the leader of optimised creative content for Gertie’s Design Studio, she excels at crafting compelling graphics and strategising impactful marketing blitzes. Rhiannon is the wild card your brand didn’t know it needed.
Kara Kimber

Account & Insight Manager
Kara, our sales and search insight guru, honed her expertise in international business at Bristol University. With frontline sales experience in the retail sector, she’s mastered the art of driving customer engagement and conversions. Her unique blend of academic insight, hands-on sales experience, and a knack for data-driven strategies makes her the ace up our sleeve.

Gertie’s Services

Strategy

We know booze and will make sure your Amazon strategy is tailored to your proposition from the get-go.
Set Up

Your job is to make great beverages. Not fill in forms. Leave the grind to us. We’d rather you were making something delicious.
Product / Content

Content isn’t just about looking pretty. On Amazon, it helps your customers find you… We’ll make sure your look and feel is on point,
Stock MGMT

When 86% of the population has a Prime account then keeping on top of supply is key. We will keep the pantry full.
Marketing

Your customer is out there wanting your brand and we will find them. Amazon allows us to make the search. Gertie’s know-how will get you the insight.
Full Support

We are real people from the trade. We know the challenges you face and are happy to take a beer anytime anywhere to chat things through.